Sali Hughes

Sali Hughes, The Guardian's resident beauty columnist and product creator, delves into the rising skincare obsession among children and teens. She discusses how societal pressures and social media, particularly TikTok, shape their routines and influence purchasing habits. The impact of high-end products and age-inappropriate marketing raises concerns about brand responsibility. Hughes emphasizes the need for proper education about skincare ingredients and encourages healthy habits with parental involvement for a more balanced approach to adolescent skincare.