Sal LoSauro

Sal LoSauro, the VP of Business Development & Pipeline Evangelist at Heinz Marketing, shares his insights on sales with a focus on relationship-building. He emphasizes the crucial need for alignment between sales and marketing teams to tackle challenges effectively. LoSauro discusses how empathy and confidence transform B2B selling, enhancing client relationships. He also highlights the growing importance of personal connections in building trust and fostering collaboration in an evolving digital landscape.