Sal Aziz, CMO of Cymbiotika, and Jared Radtkey, CTO, share insights from their health and wellness brand's journey. They discuss the shift from paid ads to organic growth through authentic influencer partnerships. Emphasizing a customer-centric subscription model, they reveal strategies for converting buyers into loyal subscribers. The duo also dives into leveraging data analytics for meaningful customer feedback, enhancing product quality, and fostering community engagement to sustain long-term brand loyalty.
