Sajal Kohli, a McKinsey senior partner, dives deep into the complexities of consumer behavior. He reveals how consumers are prioritizing experiences over goods and the impact of younger generations, especially in emerging markets. The conversation touches on trends like premiumization, wellness, and sustainability, emphasizing that even eco-friendly products must remain affordable. Additionally, storytelling emerges as a powerful tool for leaders in engaging their teams and fostering an inclusive organizational culture. It's an enlightening take on what drives today’s consumers.
