Saj Adib, a filmmaker and founder of Howfinity, shares his expertise in creating effective video content and AI tools. He discusses how to craft custom GPTs that deliver consistent results, emphasizing the importance of clear system instructions. Saj talks about his transition from traditional video creation to AI, highlighting unique opportunities for marketers. He also offers strategies for using tailored AI in team settings, maximizing productivity, and simplifying workflows, making it easier for creators to scale their projects.