Saikala Sultanova

Growth marketing and user acquisition expert with ~14 years helping mobile games and apps (including Ubisoft, Product Madness, Ace Games) and now working as a consultant and advisor focusing on data-driven UA, creative testing, and cross-industry growth strategies.

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Nov 27, 2025 • 30min

Episode 66: Mastering Mobile Growth Marketing - Testing, Pilot Testing, and Cross-Industry Skills with Saikala Sultanova

Saikala Sultanova, a growth marketing and user acquisition expert with 14 years at top studios like Ubisoft, shares invaluable insights. She emphasizes the power of structured testing in user acquisition campaigns, stressing the importance of hypotheses and clean data. Saikala also highlights the significance of qualitative feedback and offers practical advice on A/B versus multivariate testing. Additionally, she discusses how skills from gaming can enhance marketing in non-gaming fields like health and fintech, urging professionals to stay curious and adaptable.

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