In a riveting discussion, Sachin Jain, Regional CEO of the World Gold Council, shares insights on the extraordinary peaks in gold prices in 2024. He explores how geopolitical tensions shape market trends and highlights the remarkable consumer demand in India, particularly during festive seasons. Jain also delves into the growing interest in gold-backed ETFs among millennials and the increasing integration of gold in technology. Additionally, he discusses the volatility stemming from political shifts and forecasts a bright future for gold as a resilient investment.