In this engaging talk, Sabaa Quao, Chief Creative Officer at Cossette and co-founder of the 60-second film festival Filminute, shares insights into the impactful world of one-minute storytelling. He discusses how brief narratives can convey deep messages and explores the challenges of maintaining trust in an era dominated by AI. The conversation touches on the ethical concerns of digital content creation and the evolving role of authenticity in marketing. Quao emphasizes the power of creativity in navigating today's complex media landscape.