Ryan Sullivan

Ryan Sullivan, CMO of GoodRx and former performance marketing maven, shares his journey toward challenging traditional marketing paradigms. He discusses the misleading nature of brand search attribution and the hidden costs of programmatic advertising. Ryan highlights how GoodRx's unique ads, like the Savings Wrangler, break the mold in a crowded market. With a focus on 'triangulated measurement,' he emphasizes a balance between broad reach and precise targeting, advocating for a more curious and less controlled approach to marketing.