Ryan Short

Ryan Short, founder of Civic Brand and author of 'The Civic Brand,' shares insights on how cities can uncover their shared identity to enhance civic pride and strengthen community engagement. He contrasts corporate branding with civic branding, emphasizing the importance of community values over mere logos. Ryan argues for continuous engagement with residents, suggesting practical strategies for deeper connections. He also highlights the necessity of integrating brand values into policymaking, ensuring that daily decisions resonate with the community's core identity.