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Ryan Rouse
President of MALK with a background scaling direct-to-consumer and retail food brands (including leadership at Factor and HiKey Snacks); experienced in sales, marketing, and growing CPG businesses toward nine-figure revenue.
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Oct 16, 2025
• 46min
MALK’s Path to $100M in Revenue
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Ryan Rouse, the President of MALK, shares his journey scaling the organic plant-based milk brand to $100M in revenue. He reveals how his finance background informed his approach to direct-to-consumer sales. Ryan discusses shifting MALK's messaging to focus on taste and the importance of organic user-generated content in amplifying visibility. He emphasizes the need for diverse sales channels and hiring experienced talent to scale effectively. Throughout, he shares strategies to maintain enjoyment in business while navigating growth challenges.
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