Ryan Roth, the Assistant Manager of Social Media and Influencer Marketing at Peter Thomas Roth, shares insights on the dynamic world of influencer marketing in skincare. He discusses how influencers have evolved into salespeople and the vital role of seeding for growth. Roth reveals the success his brand found through TikTok shop, selling hundreds of thousands in products. He emphasizes the importance of vetting influencers, packaging, and creating authentic partnerships, especially in a competitive market.