Ryan Roccon, CFO of Zapier, shares insights on the art of financial storytelling and how it connects complex data to company strategy. He emphasizes that most decisions are reversible, advocating for a culture of transparency in remote teams. Roccon discusses tailoring narratives for different audiences and simplifying metrics through analogies. He also addresses the unique challenges faced by a bootstrapped, remote-first company and the importance of collaboration and effective decision-making frameworks that foster organizational buy-in.