Ryan McConville

Chief Product Officer and EVP of Ad Platforms at NBCUniversal, leading the company's ad tech, streaming/linear integration, and product initiatives around measurement and programmatic TV.

Best podcasts with Ryan McConville

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Jan 6, 2026 • 56min

Channel Surfing The Future, With NBCU

Ryan McConville, Chief Product Officer at NBCUniversal, dives into the fascinating blend of traditional TV and streaming in today's advertising landscape. He shares how the pandemic accelerated NBCU's digital transformation and details the creation of their One Platform for cross-device audience engagement. McConville discusses innovations like Live Total Impact for retargeting live-event viewers, the push for multi-currency measurement, and the exciting potential of shoppable TV. He also expresses curiosity about AI innovations shaping the future of advertising.

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