Ryan Lieber
Experienced Go-to-Market Leader and one of Snowflake’s earliest employees and its first SDR. Currently leads Snowflake’s startup program in Europe, helping next-generation data-intensive startups succeed using Snowflake’s data cloud.
Best podcasts with Ryan Lieber
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May 17, 2025 • 46min
E471 | Ryan Lieber, Snowflake: Sales and Scaling Strategies: First SDR and EMEA’s Go-To-Market Leader [Path to Market]
Ryan Lieber, a veteran Go-to-Market Leader and Snowflake’s first SDR, shares insights from his journey with the company since its startup days. He discusses the impressive growth of Snowflake and stresses the importance of the MEDDPICC sales methodology. Lieber highlights the key role of hiring the right SDRs and the significance of cultural nuances in international sales expansion. He also emphasizes collaboration within sales teams and unveils how his current work empowers data-driven startups across Europe to thrive using Snowflake's data cloud.
Jan 30, 2025 • 46min
Navigating Growth: Sales and Scaling Strategies from Ryan Lieber, Snowflake’s First SDR
Ryan Lieber, Snowflake's first SDR and an experienced go-to-market leader, shares his journey from startup simplicity to scaling a $50 billion giant. He reveals effective sales methodologies like MEDDPICC and emphasizes the importance of early SDR hiring to drive product focus. Ryan discusses the nuances of international expansion, stressing cultural understanding and the right partnerships. He advocates for hands-on sales leaders who adapt quickly and highlights marketing's essential role in harmonizing messaging as companies grow.
