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Ryan Lieber
Experienced Go-to-Market Leader and one of Snowflake’s earliest employees and its first SDR. Currently leads Snowflake’s startup program in Europe, helping next-generation data-intensive startups succeed using Snowflake’s data cloud.
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May 17, 2025
• 46min
VC | E471 | Sales and Scaling Strategies from Ryan Lieber, Snowflake’s First SDR and EMEA’s Go-To-Market Leader [Path to Market]
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Ryan Lieber, a veteran Go-to-Market Leader and Snowflake’s first SDR, shares insights from his journey with the company since its startup days. He discusses the impressive growth of Snowflake and stresses the importance of the MEDDPICC sales methodology. Lieber highlights the key role of hiring the right SDRs and the significance of cultural nuances in international sales expansion. He also emphasizes collaboration within sales teams and unveils how his current work empowers data-driven startups across Europe to thrive using Snowflake's data cloud.
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