Ryan Leslie

Music producer, recording artist, and entrepreneur known for independently releasing music and building direct-to-fan tech solutions; discussed making $2 million from an independently sold album and his text-based fan engagement strategy in this episode.

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Dec 16, 2025 • 13min

RYAN LESLIE MADE $2 MILLION OFF AN ALBUM THAT SOLD 17,000 COPIES

Ryan Leslie, a music producer and entrepreneur known for his innovative approach to fan engagement, reveals how he generated $2 million from an album that only sold 17,000 copies. He discusses his unique strategy of using text messaging to connect with fans, converting inquiries into sales effectively. Ryan emphasizes the value of understanding fan data for successful touring and highlights why he prefers digital products for their scalability. He also shares insights on building deep relationships with niche audiences, showcasing how passion can lead to substantial wealth.

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