Ryan LeShock

Ryan LeShock, TikTok strategist for MrBeast and a full-time content creator for Kraft, shares his journey from college filmmaker to viral sensation. He reveals how the pandemic propelled his pivot to social media, mastering man-on-the-street interview techniques that gained him 140,000 followers. Ryan discusses the creative nuances of making engaging TikTok videos, maximizing viewer retention, and the unique challenges of working in a fast-paced content landscape. His insights inspire listeners to embrace their own creative paths.