Ryan Gunn
Director of Demand & Operations at Aptitude Eight
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Jan 8, 2024 • 33min
EP. 30 - Building a Successful Account-Based Marketing Program with Limited Resources w/ Ryan Gunn l Scrappy Playbooks
Ryan Gunn, Director of Demand & Operations at Aptitude Eight, shares practical steps for building ABM operations, including target account lists, scoring, and account stage automation. Key topics: aligning sales and marketing for ABM, ideal target account list sizes, account scoring tips, simple account stage model, assessing gaps before adopting expensive ABM platforms.
