Ryan Groth

In this engaging discussion, Ryan Groth, CEO of Sales Transformation Group, dives into the future of sales in the contracting industry. He emphasizes that the era of order-taking is over and highlights the importance of a strong sales culture. Ryan shares insights on building high-performance sales teams, mastering CRM systems, and the need for proactive leadership. He cautions against complacency in an AI-driven world and discusses the importance of transforming sales roles to ensure accountability and success amidst evolving market dynamics.

Ryan Groth, CEO of Sales Transformation Group, specializes in boosting sales for contractors. He dives into three impactful shifts that can transform sales teams from mediocre to elite. Learn the art of pre-qualifying leads effectively and the power of consultative selling for genuine connections. Groth emphasizes the importance of valuing your time and refining sales processes. Discover why it's crucial for business leaders to step back from the sales grind and encourage their teams to excel in closing rates.