Ryan Gerding, CEO of Inc. Public Relations and a seasoned expert with over 22 years in PR, joins the discussion. He shares insights on the transformation of public relations from traditional media to storytelling in the digital age. Ryan highlights the importance of building genuine relationships with media, emphasizing a helpful approach over mere coverage chasing. Additionally, he discusses how AI can assist in PR tasks while noting its limitations in creativity, offering practical advice to enhance agency visibility and credibility in today’s media landscape.
