Ryan Davis

Ryan Davis, Co-founder and COO of People First, dives into the transformative power of micro-influencer marketing for nonprofits. He discusses how everyday community members can create more authentic engagement than celebrities through trusted networks. Ryan emphasizes the strategic blend of technology and human connection to build grassroots campaigns. He also shares practical tips for nonprofits to identify and collaborate with micro-influencers, ensuring their messaging resonates while navigating the evolving landscape of social media authenticity.