Ruthie Friedlander

Ruthie Friedlander, a digital media entrepreneur and former creative director at Chanel and The Row, discusses transforming luxury brands for the digital age. She emphasizes the importance of brand integrity over chasing trends driven by algorithms. Ruthie shares insights on the unique challenges of jewelry brands, like inventory financing, and contrasts natural versus lab-grown diamonds from a spiritual perspective. The conversation highlights the significance of storytelling in fine jewelry sales and why few brands achieve mainstream success.