Ruth Zive, the current CMO at LivePerson, is a seasoned marketing leader with experience in both tech and nonprofits. In this engaging discussion, she emphasizes the importance of aligning marketing and sales teams to achieve shared goals. Ruth shares insights on optimizing enterprise sales, balancing cost, volume, and conversion rates. She also dives into effective inbound and outbound strategies for a successful pipeline. Additionally, Ruth highlights the significance of leadership priorities and the personal challenges of balancing work and family life.
