Ruth Zive

Ruth Zive, the current CMO at LivePerson, is a seasoned marketing leader with experience in both tech and nonprofits. In this engaging discussion, she emphasizes the importance of aligning marketing and sales teams to achieve shared goals. Ruth shares insights on optimizing enterprise sales, balancing cost, volume, and conversion rates. She also dives into effective inbound and outbound strategies for a successful pipeline. Additionally, Ruth highlights the significance of leadership priorities and the personal challenges of balancing work and family life.

Ruth Zive, CMO of LivePerson, shares her expertise on fostering cooperation between marketing and finance to drive growth. She emphasizes the importance of data-driven decisions and real-time metrics for successful B2B SaaS strategies. Ruth discusses the value of marketing experience in finance roles and highlights the need for a designated finance partner. She also touches on the challenges of measuring brand impact, collaborative cost-cutting strategies, and the role of AI in enhancing customer experience, making a compelling case for effective business partnerships.