Paco de Leon, author of 'Finance for the People,' provides insightful strategies to combat 'lifestyle creep,' the tendency to increase spending as income rises. Alongside journalist Ruth Tam, they discuss how societal pressures influence financial choices, particularly in your 30s. They share the significance of self-reflection, emphasizing a 'buy list' technique to manage impulse spending. By encouraging self-awareness and emotional fulfillment, Paco and Ruth highlight the delicate balance between enjoying life and maintaining long-term financial goals.