Ruth O'Brien

Ruth O'Brien, Senior Director at Intercom, is a powerhouse in AI-first customer service transformation. She discusses the crucial insights from Intercom’s 2025 Customer Service Transformation Report. Ruth dives into how AI is reshaping support roles, boosting efficiency, and enhancing customer experiences. She addresses the acceleration of AI adoption and evolving team dynamics, emphasizing the importance of thoughtful implementation for better service quality. The shift from skepticism to success regarding AI adds a motivational touch to the conversation.

Ruth O'Brien and Leanne Harte from Intercom discuss maximizing team efficiency with AI in customer service. They cover AI implementation, support team impact, and advice for boosting performance. Topics include empowering support reps, driving adoption with product champions, and maintaining trust by verifying AI responses.

Experts discuss how AI is revolutionizing customer support roles. They highlight the benefits of AI-powered tools, the addition of new roles for AI analysis and conversation design, the evolving responsibilities of representatives, change management best practices, and evaluating AI in support roles.