Rutger Katz, a GTM Operations Consultant and founder of NEON Triforce, shares valuable insights on Lean methodology in marketing. He discusses how eliminating waste can enhance efficiency and drive conversions. Rutger also highlights the challenges in aligning marketing with sales and the importance of a streamlined tech stack. He addresses the complexity of MarTech systems and advocates for a composable strategy enhanced by AI. His journey from neuroscience to MarTech consulting illustrates the need for continuous improvement and effective collaboration.