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Russ Thau
Former founder and seasoned revenue leader. He specializes in scaling companies from $1 million to $50 million in revenue, with experience at Intercom, Envoy, Box, SuccessFactor, Airtable, and Launch Darkly.
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Jul 21, 2025
• 1h 19min
The Sales Productivity Formula: Time × Conversion Rate × Average Deal Size | Why $10-36K ACV Is The Zone Of Death | Sales Reps Are Humans, Not Spreadsheets | Russ Thau, Former Revenue Leader at Intercom, Envoy, Box
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Russ Thau, a seasoned revenue leader with experience at companies like Intercom and Box, shares insights on improving sales rep productivity. He emphasizes that time management is crucial and discusses the importance of preparation and follow-up in sales calls. Thau reveals valuable strategies for scaling revenue and hiring effective sales teams, stressing that reps are human beings, not just metrics. He also tackles the pitfalls of conversion rates and offers a framework for founders to enhance their sales processes.
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