Russ Reynolds

In this engaging discussion, Russ Reynolds, a seasoned Fractional CMO with extensive copywriting and digital marketing expertise, shares invaluable insights. He emphasizes the importance of quality over quantity when building customer lists and advocates for clear pricing in ads. Russ dives into the effectiveness of paid funnels, the evolving role of copywriting in marketing, and the rise of decentralized finance. He also reflects on the challenges copywriters face in gaining consumer trust, especially in niche markets like cryptocurrency.