In this captivating discussion, Andrei Lunev, a math Ph.D. and co-founder of Tegra.Co, teams up with fellow co-founder Russ Galba to unravel cutting-edge media buying principles. They explore the transformative role of AI and machine learning in optimizing ad performance across Meta and Google platforms. Listeners learn about advanced bidding strategies, the intricacies of launch predictions, and mastering custom AI tools for enhanced ROI. Their data-driven insights reveal how to navigate the complexities of modern advertising for DTC brands.
