Rupert Smalls

Rupert Smalls, CEO of Egregious and researcher, joins freelance writer Simon Osborne and lifestyle editor Kispe Lopez for a deep dive into looks-maxing. They explore how online communities are reshaping male beauty standards and the darker side of self-improvement movements. From the bizarre trend of mewing to harmful practices like bone smashing, they highlight the physical and emotional toll on vulnerable young men. Kispe sheds light on transmaxing, revealing its roots in toxic narratives, while discussing the urgent need for media literacy.