Rupert Howell, co-founder of HHCL & Partners, shares insights from his groundbreaking advertising career. He emphasizes the significance of honesty, trust, and clear communication in client relationships. Rupert reveals how HHCL achieved a remarkable 65% strike rate for new business by separating pitch processes from day-to-day management. He discusses the transformative content behind the successful Tango campaign and the importance of cultivating genuine relationships in advertising. Join him for an engaging discussion on the balance of growth and maintaining agency ethos.