Rune-Christoffer Dragshahl, Secretary General of the Vegetarian Society of Denmark, is a key figure behind Denmark's monumental government investment in plant-based foods. He shares insights into how they built political support and the importance of collaborative relationships across various sectors. The discussion dives into strategies for dialogue with the meat industry and the need for training in plant-based cooking. Rune-Christoffer also outlines ambitious plans for scaling these initiatives throughout the EU, highlighting the potential economic and health benefits of plant-based diets.