Ruben Schreurs

Ruben Schreurs, Group Chief Executive of Ebiquity and an expert in media audits, dives into the intricate world of media investment. He discusses how brands can optimize ad spending through transparency and data-driven insights. The conversation covers common pitfalls in media strategies and the evolving role of finance teams in decision-making. Ruben emphasizes that cost efficiency doesn’t always equate to effectiveness and offers practical steps for brands to enhance their media performance across various channels.