Ruben Niet

Founder and CEO of digitalAudience, a European data collaboration platform that helps brands, publishers and agencies activate and monetize first-party data for targeting and measurement; experienced in publisher monetization and deterministic data activation.

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Nov 28, 2025 • 33min

Episode 26:Q&A with Ruben Niet, Founder & CEO of digitalAudience

Ruben Niet, Founder and CEO of digitalAudience, shares insights on navigating the complex landscape of data collaboration in Europe. Ruben reveals how his background with Facebook shaped his understanding of publisher monetization and brand targeting. He discusses the challenges of fragmented European markets, the importance of local partnerships, and DA's growth strategy, including plans for expansion in key markets. The conversation touches on Amazon's influence and the implications of Google's antitrust trial on the data ecosystem.

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