Ruban Yogarajah

In a captivating chat, Ruban Yogarajah, a Sustainability Partner at FGS Global, shares insights on the declining enthusiasm for 'net zero.' He reveals why the term fails to resonate and the importance of rebuilding public trust in climate messaging. Key topics include the economic gains of the energy transition, reframing costs to be more relatable, and the necessity of emphasizing energy security. Ruban discusses the need for diverse messengers and local job opportunities to enhance support for green initiatives, all while combating misinformation.