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Roy Mathew
VP of Sales at Recurrency and former top revenue producer at Airtable who rose from an individual contributor to sales leader; expert on aligning next steps to buyer thinking and coaching reps to close more deals.
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Nov 3, 2025
• 35min
#519 - Set Next Steps That Actually Close Deals | Roy Mathew
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Roy Mathew, VP of Sales at Recurrency and former top performer at Airtable, shares his insights on closing deals effectively. He emphasizes the importance of calibrating next steps by understanding buyer perspectives and teaching managers to communicate the rationale behind tactics. Roy advocates for game-planning meetings, inviting objections to uncover buyer needs, and focusing pipeline reviews on actionable steps. He also suggests running workshops to refine how teams set and confirm next steps, ensuring every interaction aligns with buyer thinking.
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