Roy H. Williams

Roy H. Williams, the "Wizard of Ads," has spent 40 years helping brands like 1-800-GOT-JUNK achieve billion-dollar growth through authentic storytelling. He reveals that the key to powerful advertisements is reflecting the true identity of the founder or brand. Discussing emotional marketing, he emphasizes that identity—not logic—drives buying decisions. Williams shares how to embed authenticity in your marketing and identifies four fundamental human desires that should be incorporated into your ads for true connection.