Rowena Samarasinhe

Rowena Samarasinhe, founder of GENSport and a leading systems thinker in global sport, joins Leanne Bats to envision the future of women's sports following the Lionesses' historic success. They discuss the necessity for innovative approaches that diverge from traditional men's models, emphasizing unique storytelling and branding strategies. Topics include the contrast between US and UK models, challenges in investment, and the potential of under-the-radar women’s sports markets. Their conversation inspires a call to action for supporting and investing in the growth of women's athletics.