Rounak Kumar Gunjan, a reporter for The Ken, delves into the escalating conflict between OTT platforms and advertisers as IPL approaches. He discusses Hindustan Unilever's staggering complaints about ad overexposure, revealing that some consumers saw the same ads up to 150 times in a week. Gunjan explains the challenges in measuring ad effectiveness and the strategic complexities faced by brands during this lucrative sports event. The conversation uncovers the potential pitfalls for OTT platforms if advertisers feel underdelivered in their campaigns.