Rounak Kumar Gunjan

Rounak Kumar Gunjan, a reporter at The Ken, discusses JioHotstar's bold move with Sparks, a new platform targeting Gen Z with short, creator-led videos. He explores the shift from traditional content to bite-sized episodes and the strategic choices made, like removing comment sections to foster a different kind of engagement. The conversation dives into the rise of micro dramas and the challenges of keeping creators connected in a fast-changing media landscape, showcasing an innovative approach to audience interaction.

Rounak Kumar Gunjan, a reporter for The Ken, delves into the escalating conflict between OTT platforms and advertisers as IPL approaches. He discusses Hindustan Unilever's staggering complaints about ad overexposure, revealing that some consumers saw the same ads up to 150 times in a week. Gunjan explains the challenges in measuring ad effectiveness and the strategic complexities faced by brands during this lucrative sports event. The conversation uncovers the potential pitfalls for OTT platforms if advertisers feel underdelivered in their campaigns.