Ross Walker

Digital media and advertising specialist who covers Amazon ads, Amazon Marketing Cloud (AMC) and creator/influencer strategy; appears as the show's media/trustee commentator.

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Oct 7, 2025 • 25min

The Retail Round-Up - AMC for All, Commingling for None, and Creators Get Paid - Episode 413

Armin Alispahic, an e-commerce operations specialist, and Ross Walker, a digital media expert, dive into the latest Amazon news. They discuss the end of commingled inventory and how it protects brands while enhancing customer trust. Armin introduces AI-powered assistants in Seller Central, promising automation benefits. Ross highlights the unlockable potential of Amazon Marketing Cloud (AMC) for improved audience targeting, especially for Prime Day. The chat wraps with insights on virtual multi-packs and changes to Creator Connections, addressing the evolving landscape of e-commerce.

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