Ross Rubin, Principal Analyst at Reticle Research, dives into the latest challenges Apple faces in the smartphone market, especially after local brands knocked the iPhone out of China's top five. He discusses the puzzling deactivation of the Find My feature in South Korea and the impact of a new durability testing facility in Shenzhen. Additionally, Rubin shares insights on Apple's efforts to boost services with exciting sports promotions and the recent highlights from Apple TV+, including new shows and their approach to representation.
