Ross Rich
Host of the 10/10 GTM podcast by Accord, chatting with revenue leaders about B2B revenue execution.
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May 14, 2024 • 43min
From Sales Rep to CEO: Navigating the Journey to Funded Startup
Ross Rich, CEO of Accord, shares insights on transitioning from sales rep to CEO and founding a successful startup. He discusses identifying market gaps, embracing the entrepreneurial leap, and the CEO's role in selling and scaling a software product. The podcast also explores marketing strategies, team structure, lead generation, and the importance of successful customers for business growth.
