Ross O’Lochlainn

In this session, Ross O’Lochlainn, a conversion engineer and coach, discusses the transition from client work to creating irresistible offers. He shares insights on validating new ideas and reveals his journey to securing initial clients. The conversation also touches on the impact of AI in marketing, balancing creativity with automation, and the importance of mentorship for growth. Ross emphasizes the need for strong audience connection and effective communication strategies to succeed in the freelance landscape.