Ross Mitchell

Co-founder and managing partner of WHOA, a research and strategy agency that helps companies find growth and innovation opportunities. His expertise spans various sectors, including consumer electronics, automotive, and telecommunications.

Best podcasts with Ross Mitchell

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Dec 2, 2019 • 29min

225 Brand Strategy Research is Product Management

Ross Mitchell, co-founder of WHOA, dives into the vital role of customer-centric research in brand and product design. He shares how ethnographic insights can shape effective strategies, particularly in industries like pharmaceuticals. Ross discusses the challenges of navigating stakeholder needs while balancing engineering demands in product development. He highlights the importance of lean approaches and questioning assumptions to truly understand customer requirements, ultimately leading to innovative solutions.

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