Ross Mackay

In this discussion, Ross Mackay, a second-time founder and brand architect of Cadence, shares his journey to building a premium sports hydration drink. He emphasizes the importance of saying no to opportunities that don't align with goals, prioritizing speed over capital, and why distribution channels are less significant than product velocity. Ross also reveals his strategies for brand differentiation, product validation, and maintaining a strong company culture as he scales towards a billion-dollar vision.