Ross Johnson

Ross Johnson, founder of 3.7 Designs, shares insights from nearly 20 years at the helm of his WordPress agency. He discusses the evolution of agency workflows from custom development to modern block-based builders, emphasizing the importance of experimentation for growth. Ross dives into the challenges of managing client expectations and scope creep, as well as the transition to retainer models for sustainability. The conversation also touches on the rise of AI in development and marketing, blending efficiency with the need for human creativity.