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Ross Cellino
Veteran personal injury attorney and marketing pioneer who built one of the most recognizable PI law brands through aggressive advertising, jingles, billboards, and repeat-phone-number strategies.
Best podcasts with Ross Cellino
Ranked by the Snipd community
Nov 13, 2025
• 45min
364. Ross Cellino, The Godfather of Legal Marketing: PIMCON Keynote
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Ross Cellino, a veteran personal injury attorney and marketing pioneer, shares the secrets behind building a billion-dollar law brand. He reveals how niche marketing and unforgettable jingles secured his firm’s legacy. Cellino discusses the importance of strategic advertising, including billboards and memorable phone numbers, that outshined competitors. He also emphasizes the evolution of marketing, balancing traditional media with modern tactics like podcasts, and how brand recognition leads to big-case opportunities.
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