Ross Benes

Senior analyst covering advertising and media at EMARKETER, focused on podcasts, video formats, and audience behavior with expertise in forecasting platform trends.

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Jan 5, 2026 • 20min

The Great BTN Bake (Take) Off — Digital Trends for 2026: Agentic Ad Buying and the Video Podcast Winners | Behind the Numbers

Join Yory Wurmser, a principal analyst specializing in ad tech, and Ross Benes, a senior analyst focused on podcasts, as they compete in a fun bake-off style discussion. Yory predicts agentic ad buying will revolutionize the industry by automating processes, while Ross reveals how YouTube's established platform will dominate the upcoming surge in video podcasts. They also delve into the challenges of adopting new standards, the significance of visual engagement, and factors that make video podcasts truly captivating. A lively clash of insights awaits!

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