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Roscoe Williamson
Music producer at MassiveMusic
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May 8, 2024 • 26min
Boom Bling: TikTok's sonic guerrilla marketing
Music producer and sound designer from MassiveMusic discuss the creation of TikTok's iconic sonic logo, detailing the meticulous process, covert marketing strategy, and final debate over a single note. The podcast explores the unexpected impact of a dog bark in the logo, TikTok's Sonic DNA strategy, and the fusion of science and art in sonic branding.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode