Rory Vaden

Rory Vaden, a New York Times bestselling author and cofounder of Brand Builders Group, shares his insights on personal branding and entrepreneurship. He emphasizes that a personal brand is essentially your reputation, not just aesthetics. Vaden highlights the power of focus, advocating for a clear message directed at a specific audience. He discusses how personal experiences can clarify one's brand and introduces an intriguing 'fractal math' strategy for revenue growth, encouraging deeper engagement with existing customers over merely chasing new ones.